Nokia has introduced five new handsets to its low-spec range. Aimed at the emerging markets, the phones are easy to use and will be available globally from next year. Nokia Life Tools is onboard, which provides people with a range of livelihood and life improvement services on their mobile phone. Ovi-mail is integrated in a few, giving people access to emails without needing a PC.
First up is the Nokia 1280, the handset is Nokia’s cheapest phone to date. It’s been built with the needs of people in remote areas in mind. The 1280 has 5 separate phone books, a function designed specifically so five different members of a community can share the device. In emerging markets phone sharing is common practice. The Nokia 1280 costs 20 euros - split that between five people and it becomes 4 euros for communication services and information guides. The dust and scratch resistant design is ideal for rural locations. The battery life is impressive, 22 days of standby time and 8 hours of talk time- ideal for communities who live miles away from the nearest electrical point. One final feature a torch, an invaluable tool for those living without electricity.
The Nokia 1616 is another robust device with very similar features to the 1280. It’s got
vital functions such as Nokia tools, to provide agricultural and educational support and a torch feature, vital for remote communities. Costing 24 euros, it’s the second cheapest of the five. The interchangeable coloured covers sets it apart from the rest. The colour screen and 3.5mm audio jack gives it added entertainment value.
Next in line is the Nokia 1800, coming in at 26 euros its slightly more expensive, but won’t be released until Q2 2010. For the extra 2 euros you get all the same features as the others but it comes with a headset and fm radio. The battery life matches the 1280 ideal for communities without instant electrical access. It’s also got a torch and speaking clock.
The Nokia 2220 is the only slider of the group. It’s got Ovi mail, which
allows users to set up and maintain an email account straight from their phone. For many this will be their first virtual identity. It’s got the upper hand in the entertainment department with a VGA camera GPRS and EDGE support. The extra features come at a cost, almost doubling the price to 45 euros.
Finally we come to the Nokia 2690. Its main focus is entertainment. Again it has all the tools the other do but boasts a VGA camera, built-in stereo, fm radio with RDS and 3.5mm audio jack. Local connectivity options include bluetooth and a microUSB port. There’s an option to boost the memory with a 2GB memory card and the phonebook is extensive. It’s got the best battery life out of them all, and is available in a variety of colours. The Nokia 2960’s available at the steeper price of 54 euros.
All costs are before tax and subsidies, but even so it just goes to show how little you can make a phone for when money isn’t the objective. Regardless, I think Nokia deserve credit for helping those who are often left off the manufacturer’s radar.
Post from Dial-a-Phone, UK's no. 1 for Mobile Phones.
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